The Cult of We av Eliot Brown, Maureen Farrell

179,-

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¿An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.¿ Charles Duhigg, bestselling author of The Power of HabitThe definitive inside story of WeWork, its audacious founder, and the company''s epic unravelling from the journalists who first broke the story wide open.In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation. He called it WeWork.As billions of funding dollars poured in, Neumann''s ambitions grew limitless. WeWork wasn''t just an office space provider; it would build schools, create cities, even colonize Mars. In pursuit of its founder¿s vision, the company sp