The Corporate Hero's Journey av Heiko Hosomi Spitzeck

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<p><a>Impact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good. In a corporate world that still largely prioritises profit above all else, these people shine a light on how to balance profit with impact, and the inspirational stories captured in this book guide leaders and managers to do the same.</a></p><p>The lack of purpose beyond profit is causing millions of people to question their work and even to leave the corporate world altogether. Companies are struggling with recruitment and retention, as people seek a greater sense of purpose. For many, this would mean finding a way to use their work as a platform for positive social and environmental impact. This book will inspire this change for leaders seeking a different and better way forward. Structured around the stages of Joseph Campbell¿s <i>The Hero¿