The Content Trap av Bharat Anand

279,-

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<b>“My favorite book of the year.”<b>—Doug McMillon, CEO, Wal-Mart Stores</b></b><br><br><b>Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.</b><br><br><b>NAMED ONE OF THE BEST BOOKS OF THE YEAR BY <i>BLOOMBERG</i></b><br><br> Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from <i>The</i><i>New York Times</i> to <i>The Economist,</i> from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.<br><br> Success for flourishing c