The Cold Start Problem av Andrew Chen

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<p><b>''A true Silicon Valley insider'' <i>Wired</i><br><br>Why do some products take off? And what can we learn from them?</b><br><br>The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.<br><br>Now, one of Silicon Valley''s most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.<br><br>_<br><br>''Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand''<b><i>TechCrunch</i></b><br><br>''Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do t