The Challenger Sale av Matthew Dixon, Brent Adamson

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<p><b>THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD</b><br><br><b>Matthew Dixon and Brent Adamson share the secret to sales success: don''t just build relationships with customers. Challenge them!<br><br></b><br><i>What''s the secret to sales success?</i><br><br>If you''re like most business leaders, you''d say it''s fundamentally about relationships - and you''d be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.<br><br>Their conclusion? The best salespeople don''t just build relationships with customers. They challenge them.<br><br><b>Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.</b><br><b>______________</b><br><br>''<b>If you wish to become a better sales person, buy and read this book</b> and when you have finished buy <i>The Challenger Customer</i> and read