The Business Environment

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Written by an eminent author team whose expertise spans the full breadth of the subject, The Business Environment provides comprehensive coverage and sound academic insight into this dynamic subject. The unique ''themes and issues'' approach the book has become known for provides students with a consistent and holistic framework for analysing businesses and the business environment, as well as a reliable method to organize their thinking. The core business environments and their interrelationships are explored using the established STEEPLE framework in Part One. Part Two then looks beyond these topics and invites students to analyse a range of contemporary issues such as the financial crisis and austerity, globalization, corporate power, equal opportunity, and entrepreneurship. A host of examples, ''Mini-Cases'', and end-of-chapter case studies illustrate key topics in real-life, international, and wide-ranging business settings. Unilever''s corporate responsibility policy, Samsung and