The Average is Always Wrong av Ian Shepherd

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<p>Everywhere you look people are talking about data.<br><br>Buzzwords abound ¿ ¿data science¿, ¿machine learning¿, ¿artificial intelligence¿. But what does any of it really mean, and most importantly what does it mean for your business?<br><br>Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion.<br><br>The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.<br><br>Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data.<br><br>Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive pr