The Art of Creative Thinking av Rod Judkins

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<p><b><i>A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world''s first extreme diving school.</i></b><br><br><i>The Art of Creative Thinking</i> reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity. <br><br>Rod Judkins, lecturer at the world-famous St Martin''s College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol''s studio to Einstein''s desk - he distils a lifetime''s expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.<br><br>You''ll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during pub