The Art and Craft of Feature Writing av William E. Blundell

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<b>Storytelling—how to catch and hold a reader’s interest through artful narration of factual material</b><br><b> </b><br> William E. Blundell, one of the best writers on one of America''s best-written papers—<i>The Wall Street Journal</i>—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:<br> <br>·         How and where to get ideas<br>·         What readers like and don’t like<br>·         Adding energy and interest to tired topics<br>·         Getting from first ideas to finish article<br>·      &