The Alignment Advantage av Richard Nugent

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<p><b>Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.</b><br>Studies show that organizations which are highly aligned are 72% more profitable than their competition. <b><i>The Alignment Advantage</i></b> shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it''s a small start-up, multinational organization or somewhere in between.<br>Arguing that Simon Sinek''s "start with why" approach is compelling yet flawed and Peter Drucker''s claim that "culture eats strategy for breakfast" is a myth, Richard Nugent creates a clear, accessible blueprint for a more successful, collaborative and efficient organization. Illustrated with fascinating case studies from the likes of LEGOLAND, Wagamama and The Empire State Building, <b><i>The Alignment Advantage</i></b> cuts through organizational silos and inter-departmental tensions to pr