Sustainable Marketing av Diane Martin, John Schouten

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<p><strong>For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. <br></strong>A lasting approach to marketing. <br>As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable¿and lucrative¿sustainable marketing strategies. <br></p>