Strategic Market Relationships av Bill (The Robert Gordon University Aberdeen UK) Donaldson, Tom (Waterford Institute of Technology Ireland) O'To
543,-
The book develops the student''s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.
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Prishistorikk for Strategic Market Relationships av Bill (The Robert Gordon University Aberdeen UK) Donaldson, Tom (Waterford Institute of Technology Ireland) O'To
Laveste pris
543,-
17 feb. 2025
Høyeste pris
543,-
17 feb. 2025