Strategic Crisis Communication av James (Florida State University US) O'Rourke, Jeffrey Smith

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<P>Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupted, and its reputation and business continuity threatened at some point¿and how it prepares for, and reacts to, a crisis can make a critical difference in the ultimate outcome of events. This book focuses on strategic crisis communication as a function of three elements: 1. crisis preparation¿establishing a robust and nimble infrastructure and plans, in advance of any crisis 2. crisis management¿rapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes 3. crisis communication¿reaching multiple audiences, on multiple platforms, with clear, consistent, and pur