Strategic Communication av James Mahoney

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<P><EM>Strategic Communication</EM> deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. </P><P>This thoroughly revised third edition includes:</P><UL><P><LI>New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;</LI><P></P><P><LI>New discussion questions on important aspects of campaign planning;</LI><P></P><P><LI>Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;</LI><P></P><P><LI>In Theory panels that highlight key theories and demonstrate important links between theory and practice </LI></UL><P>Accessible a