Stories for Work av Gabrielle Dolan

183,-

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<b>Learn the science and master the art of telling a great story</b><p><i>Stories for Work</i> walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what <i>never</i> works. You''ll learn how to create your own stories ¿ authentically yours, crafted to attain your goal ¿ and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead ¿ providing