Sport Management av Russell (La Trobe University Australia) Hoye, Katie (University of Waterloo Canada) Misener, Michael L. (Brock University Canada)

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<P>Now available in a fully revised and updated sixth edition, <I>Sport Management: Principles and Applications</I> tells you everything you need to know about the contemporary sport industry. </P><P>Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core area of management, including: </P><UL><P><LI>Strategic planning </LI><P></P><P><LI>Human resource management </LI><P></P><P><LI>Leadership and governance </LI><P></P><P><LI>Marketing and sponsorship </LI><P></P><P><LI>Sport and the media </LI><P></P><P><L