Sport Fans av Daniel L. Wann, Jeffrey D. James

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<P>Sports, and the fans that follow them, are everywhere. <I>Sport Fans: The Psychology and Social Impact of Fandom</I> examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as:</P><P></P><UL><P><LI>the pervasiveness of sport fandom in society</LI><P></P><P><LI>common demographic and personality characteristics of fans</LI><P></P><P><LI>how fandom can provide a sense of belonging, of uniqueness, and of meaning in life</LI><P></P><P><LI>the process of becoming a sport fan</LI><P></P><P><LI>sport fan consumption</LI><P></P><P><LI>and the future of sport and the fan experience. </LI><P></P></UL><P></P><P>The text also provides a detailed investigation of the darker side of sport fandom, including fan