Split the Pie av Barry Nalebuff

239,-

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<p><strong>Axiom Award Gold Medalist for Sales</strong></p><p><strong>From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any negotiation and ensures you get your half—so you can focus on growing the pie. </strong></p><p>Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation?</p><p><em>Split the Pie</em> offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the <em>additional </em>value created through an agreement to work together. Seeing