Social Media Storytelling av Marie Elisabeth Mueller, Devadas Rajaram

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<P>Offering a radical new toolbox for digital storytellers, this key text contains everything today''s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. </P><P></P><P>This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook. Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building and collaboration. The book concludes