Social Media and Crisis Communication

479,-

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<P>The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. </P><P>Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. <EM>Social Media and Crisis Communication, Second Edition</EM> provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. </P><P>A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communicatio