Social Marketing av Gerard (University of Stirling UK) Hastings, Dom

619,-

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<P><EM>Social Marketing</EM> shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:</P><P></P><UL><P><LI>Fresh content on climate breakdown, inequality and diversity, public health and poverty</LI><P></P><P><LI>The critical capacity to analyse the origins, workings and future of our economic system</LI><P></P><P><LI>Contemporary case studies from around the world demonstrating how change happens</LI><P></P><P><LI>Reflective questions and critical thinking tasks to aid understanding</LI><P></P></UL><P></P><P>This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will