Sesame Street av Helle Strandgaard (Associate Professor of Contemporary Cultural History Associate Professor of Contemporary Cultural History Aarhus U

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In Sesame Street: A Transnational History, author Helle Strandgaard Jensen tells the story of how the American television show became a global brand. Jensen argues that because the show''s domestic production was not financially viable from the beginning, Sesame Street became a commodity that its producers assertively marketed all over the world. Sesame Street: A Transnational History combines archival research from seven countries,bolstering an insightful analysis of how local reception and rejection of the show related to the global sales strategies and American ideals it was built upon. Contrary to the producers'' oft-publicized claims of Sesame Street''s universality, the show was heavily shaped by a fixed set of assumptions about childhood, education, and commercial entertainment. This made sales difficult as Sesame Street met both skepticism and direct hostility from foreign television producers who did not share these ideals. Drawing on insights from new histories about childhoo