Selling Today: Partnering to Create Value, Global Edition av Gerald Manning, Michael Ahearne, Barry Reece

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<p><em><strong>Selling Today</strong></em> helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of ¿learn by doing¿ materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset.</p><p>With new discussions, scenarios and videos, the <strong>15th Edition</strong> prepares you to succeed as a member of a new generation of sales professionals.</p><p> </p>