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<p><b>From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1</b></p><p>Most startups fail because they can¿t grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn¿t have to be this way, and founders don¿t need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls.<br/><br/> The ultimate guide for building and scaling any startup s