Writing scientific publications is a fundamental step in the research process. Furthermore, as science becomes more interdisciplinary and the number of journals continues to expand, individual papers increasingly need to stand out to be read and have any form of impact. It is widely assumed that students and early career scientists will simply acquire the necessary expertise. However, this could not be further from the truth - many early career scientists find writing both intimidating and overwhelming; writing is a skill that needs to be learnt and actively developed.This novel book''s fundamental principle is simple - the reader must come first. The purpose of a scientific paper is to pass on knowledge, and so impactful writing must focus on attracting, holding, and illuminating readers. The authors demonstrate how just a few simple pointers can significantly improve both writing quality and impact. They tackle each component of a paper in turn, providing a simple framework that make