Saying It Right av Michael B. Gilbert

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Saying it Right deals with the techniques and processes necessary to transmit and understand messages from people inside and outside of organizations. It looks at problems that can impede communication and outlines methods for understanding others. Important in this understanding are how people perceive the world, what they need to motivate them, what channels they prefer, and the predictable patterns of distress they exhibit when they do not get their needs met positively.