Revenue Management for the Hospitality Industry av David K. (Lansing Michigan) Hayes, Joshua D. Hayes, Peggy A. Hayes

1069,-

Kjøp

<b>REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY</b><p><b>Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide</b><p>In the newly revised second edition of <i>Revenue Management for the Hospitality Industry,</i> an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. <p>The authors discuss concepts critical to the achievement of hospitality professionals¿ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book¿s 14 chapters. <p>Written for students with some prior knowl