Retail Design av Stephen (University of Portsmouth UK) Anderson, Lynne (University of Portsmouth UK) Mesher

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The <b>Basics Interior Design</b> series comprises a collection of titles examining the application of interior design principles to different types of space. Packed with cutting-edge examples and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the subject. This second edition of <b>Retail Design</b> examines the latest developments in the contemporary retail design sector worldwide. It guides the reader step by step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer and retailer. A new chapter exploring consumer behaviour is combined with clear explanations of branding and identity, to provide the starting point for the design concept. The relationship between the interior and its context, site and setting is then examined, alongside in-depth investigations of layout, circulation and pace and other design considerations.