Retail Business Kit For Dummies av Rick Segel

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Whether you¿re a novice or a seasoned retail entrepreneur, <i>Retail Business Kit For Dummies</i> shows you how to start and run your business in today¿s retail marketplace¿from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. <p>In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You¿ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:</p><ul><li>Launch a successful independent retail business</li><li>Create a Web site that shines</li><li>Connect with customers and increase sales</li><li>Handle legal and accounting issu