Research Methods for Sport Management av James (Newcastle Business School Australia) Skinner, Aaron C.T. (Loughborough University UK) Smith, Daniel (L

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<P>Now in a fully revised and updated second edition, <I>Research Methods for Sport Management </I>provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners. </P><P>Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges of research in different social and cultural contexts, this book links theory to practice, highlighting the importance of research skills in the contemporary sport industry. This book outlines an eight-step research framework that makes the research process easy to understand and that can be followed by beginners and built upon by more advanced researchers. It covers the full research process from research design and literature review to data analysis and report writing, with a strong emphasis throughout this book on new digital, online, and social media methods. This new edition includes extended