Ready, Launch, Brand av Orly Zeewy

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<P>"A powerful and urgent introduction to lean marketing and the magic of getting it right."</P><P></P><P>-- Seth Godin, author, <EM>This is Marketing</EM></P><P></P><P>You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We''re learning to fly the plane while we''re building it." If so, think of a startup-with all its moving parts, phases, and personalities-as flying a plane, while you''re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you''ve landed in the right airport.</P><P>Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands'' DNA. In <B>Ready, Launch, Brand: The Lean Marketing Guide for Startups</B><I></I>you will learn how to close the marketing gaps that can slow down sales an