<P>Although regularly introducing new products or services is the lifeblood of most industries, bringing them to market can be fraught with peril. Timing, cost, and quality all play important roles in a successful product launch and avoiding expensive ¿ often in more than just dollars ¿ recalls and redesigns. <B>Quality Assurance: Applying Methodologies for Launching New Products, Services, and Customer Satisfaction</B> details continual improvement (CI), a proven process for avoiding common problems and creating customer satisfaction. </P><br/><br/><P>The book explores the three fundamental approaches required to create a truly CI culture in any organization: a) consistent philosophy of improvement by management, b) receptive organizational culture, and c) the entire culture of the organization must be willing to make decisions based on measurement and data. It outlines the seven principles: research/plan, assure, explain, prioritize, demonstrate, confirm, and show. However, as with C