Purposeful Brands av Sandy Skees

329,-

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<p><b>Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company''s commitment to making a positive impact on the world.</b><br><br> Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. <b><i>Purposeful Brands</i></b> presents a clear and practical blueprint for defining and communicating a brand''s purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives.<br><br> Written for branding, marketing and communications professionals in both new and established brands of all sizes, <b><i>Purposeful Brands </i></b>describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakehol