Purple Cow av Seth Godin

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<p><b>You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.</b><br><br>What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow.<br><br>Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.<br><br>If you enjoyed reading this, check out Seth Godin''s business classic <i>This is Marketing.</i></p>