<p>In this clear and vivid book, Gustave Le Bon throws light on the unconscious irrational workings of group thought and mass emotion as he places crowd ideology in opposition to free-thinking and independent minded individuals.The ideas le Bon explores in this book are extremely relevant to today''s society and were of pivotal importance in the early years of group psychology.<strong>Applications include financial market behaviour and political delusions.</strong></p><p><em>The Sparkling Books edition has been annotated and edited based on the 1907 Alcan edition and previous translations.</em></p>