<p><em>Psychology and Life</em> introduces students to the core areas of psychology by showing them just how relevant these topics are to their day to day lives. </p><p>Bringing Gerrig and Zimbardo¿s classic textbook, now in its 19th edition, to a European audience, this exciting new adaptation for students of introductory psychology offers a greater focus on current European research while retaining the same <b>rigorous, scientific</b><strong>approach</strong><b>and enthusiasm for applying psychology to daily life </b>that has made it so popular with students. </p>