Protocol to Manage Relationships Today av Jean Paul Wijers, Isabel Amaral, William Hanson, Bengt-Arne Hulleman, Diana Mather

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<i>Protocol to Manage Relationships Today</i> explains the contemporary value of protocol, not only for monarchies or diplomatic institutes, but for any non-profit or for-profit organisation. This book presents modern protocol as a tool to build strong, authentic networks of reciprocal relationships. <br><br> When used effectively protocol can:<br> - Increase the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the ''right'' networks and a reciprocal relationship with the most valued stakeholders.<br> - Deepen relationships. In our world there is so much focus on pragmatism in building relationships - protocol focuses on the common ground to gain value.<br> - Be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood.<br><br> The book defines how tested values perfectly fit in today''s society, where moder