"Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has all led¿to a magnificent new book on leadership. If you are passionate about becoming a more effective leader, do yourself a favor and read <i>Power and Persuasion</i>."<br/> ¿<b>Steve Leveen</b>, CEO and Cofounder, Levenger <p>"Michael Masterson¿s new book emphasizes vision and effective communication, and, although unconventional at time, his ideas about leadership are unassailable and will be more widely employed. I have made it required reading for everyone at Frank McKinney & Company."<br/> ¿<b>Frank McKinney</b>, bestselling author of <i>Frank McKinney''s Maverick Approach to Real Estate Success</i> and <i>Make It BIG!</i></p><p>"I ghostwrote a book on leadership for which I personally interviewed 100 CEOs, many from big-name Fortune 500 companies and leading national brands. But I learned more about leadersh