Persuasion and Power av James P. Farwell

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<p>This is a book about the art of strategic communication, how it’s used, where, and why.It examines how people have thought about the notion through the ages, how they have applied its principles, and what lessons for today we can glean from past experience.  The book is particularly concerned with strategic communication in US national security and how the current practice of communication in this arena is deficient.  Now more than ever in diplomacy and the conduct of military operations, communication strategy is of paramount importance because of the 24/7 news cycle as well as the internet and social media that broaden policy debates and the war of words beyond elites.  James P. Farwell, a former political consultant, says that the U.S. government's approach to strategic communication is too stiff and process oriented.  His definition of strategic communication follows the lead of political communication, which is more art than science.  This mod