<p>This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance. Leaders who communicate a defined mission, alongside clear and genuine values, allow their employees to feel a sense of purpose in their roles and embody their company''s vision. This inspires engagement, loyalty and higher performance. <b><i>People with Purpose</i></b>brings together a wide range of compelling research into how having a clearly defined purpose as part of business strategy is a vital element in business success, longevity and inspired teams. <br><br><i><b>People with Purpose</b></i>shows leaders how to create a valuable framework that integrates purpose, values and goals on a single page in order to articulate their organization''s unique vision to employees and stakeholders. <b>Kevin Murray</b> interviews top CEOs who have used purpose to transform performance, motivate their people, develop organizational resilience and deliver results - o