We live in an age of political polarization. As political beliefs on the left and the right have been pulled closer to the extremes, so have our social environments: we seldom interact with those with whom we don''t see eye to eye. Making matters worse, we are being appealed to¿by companies, products, and teams, for example¿based on our deep-seated, polarized beliefs. Our choice of Starbucks or Dunkin'' Donuts, Costco or Sam''s Club, soccer or football, New YorkTimes vs. Wall Street Journal is an expression of our beliefs and a reinforcement of our choice to stay within the confines of our self-selected political community, making us even more polarized. Letting it bleed into these choices in every corner of our lives, we take democracy too far and it ends upkeeping us apart. We overdo democracy. When we overdo democracy, we allow it to undermine and crowd out many of the most important social goods that democracy is meant to deliver. What''s more, in overdoing democracy, we spoil cert