No Forms. No Spam. No Cold Calls. av Latane Conant

295,-

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<p><b>Unlock the full potential of modern marketing and sales</b></p><p>In the newly revised and updated edition of <i>No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing</i>, celebrated speaker, writer, and Chief Market Officer of 6sense, Latan¿onant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.</p><p>You¿ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You¿ll also discover:</p><ul><li>Strategies for building a tech-stack that prioritizes your customers</li><li>Ways for chief marketing officers to stop playing defense and go on offense</li><li>Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers</li><li>How the modern era of marketing and sales is different fr