No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and av Dan Kennedy, Jeff Slutsky

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<p><b>Be a Small Business with BIG IMPACT</b></p><p>Called the ¿professor of harsh reality,¿ Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:</p><p><b><i>You Are in a Fight for Your Life.</i></b></p><p><b>As a local small business you¿re vulnerable to distant online discounters, big box retailers, and other competition, you¿ve got to do more than merely get customers¿you have to keep them FOR LIFE. <i>And</i>, you have to win them over where your competition can¿t¿at the street level.</b></p><p>Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.</p><p>Covers:<ul><li>9 inconvenient truths of grassroots marketing<li>Zero-Based Marketing¿the solution when you figu