Nike av Sam Grawe

929,-

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<P><B>At Nike, the desire to be the best is a journey, not a destination ¿ better is always temporary.</B></P><P>Phaidon commemorates the company''s influence with <I>Nike: Better is Temporary</I>, a landmark publication that charts Nike''s transformation from rebellious upstart to global phenomenon.</P><P>This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike''s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.</P><P>Beginning with "Breaking2," an introduction detailing Nike''s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike''s focus on performance, brand expression, collaboration, inclusive design, and sustainability.</P><P>The book''s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike''s proprietary