Never Say Sell av Tom McMakin, Jacob Parks

279,-

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<p><b>Learn the secrets of how recurring revenue is driven at expert firms like BCG, KPMG, EY, and more</b></p><p><i>Never Say Sell: How the World''s Best Consulting and Professional Services Firms Expand Client Relationships</i> explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of <i>How Clients Buy </i>and expert in account development, and colleague Jacob Parks, this book provides insights from key rainmakers at firms like Accenture, IBM, and more into how they drive growth from existing relationships.</p><p><i>Never Say Sell </i>is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.</p><p>Doing good work with existing clients is not enough to have them come back to you again and again. You must do more. This book explores the techniques and methods that leadi