Myths of Social Media av Michelle Carvill, Ian MacRae

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<p><b>Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don''t they?</b><br><br>The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In <b><i>Myths of Social Media</i>, </b>digital consultant <b>Michelle Carvill </b>and workplace psychologist <b>Ian MacRae </b>dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, <b><i>Myths of Social Media</i></b>debunks the most commonly held myths and shows you how to use social media effectively for work and at work.<br><br><b>About the Business Myths series...</b><br><br> The <b><i>Business Myths</i>