<p>Gilda O''Neill''s <i>The East End </i>traces the East End of London - cockneys, criminals, street markets, pub singalongs, dog racing, jellied eels. <br><br>London''s East End it is a place at once appealing and unruly, comforting and incomprehensible. Gilda O''Neill, an East Ender herself shows there is more to this fascinating area than a collection of cliched images. Using oral history and more traditional sources she builds up a powerful image of this community - bringing to us, with wit and honesty, the real story of London''s East End.<br><br>''Every page is a delight. Every chapter made vivid by a writer who has poured heart and soul into her book'' <i>Daily</i><i>Mail</i><br><br>''A rich tapestry... a finely detailed examination of our not so distant past. Her book is as much a piece of history as the accounts it contains'' <i>Time</i><i>Out</i><br><br>Gilda O''Neill was born and brought up in the East End. She left school at fifteen but returned to education as a mature stu