Music Management, Marketing and PR av Chris Anderton, James Hannam, Johnny Hopkins

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<p>This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. <br/><br/>Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. <br/><br/>Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include:</p><ul><li>Managing contracts and assembling teams. </li><li>Using data audits of platforms to adapt campaigns. </li><li>Shaping opinions about music, musicians, events. </li><li>How the music industry can be more diverse, inclusive, and equitable for the benefit of all. </li><li>Working with venues, promoters, booking agents, and tour managers. </li><li>Branding, sponsorship, and endorsement. </li><li>Funding, crowdsourcing and royalty co