Music Business: The Key Concepts av Richard (Northeastern University USA) Strasser

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<P><EM><STRONG>Music Business: The Key Concepts</STRONG></EM> is a comprehensive guide to the terminology commonly used in the music business today. It embraces definitions from a number of relevant fields, including:</P><UL><P><LI>general business </LI><P></P><P><LI>marketing </LI><P></P><P><LI>e-commerce</LI><P></P><P><LI>intellectual property law</LI><P></P><P><LI>economics </LI><P></P><P><LI>entrepreneurship </LI><P></P></UL><P>In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.</P>