Menswear av John (Winchester School of Art at the University of Southampton UK) Hopkins

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Whether it¿s a military inspired trench coat or a Savile Row tailored suit, menswear design increasingly demandsoriginality, innovation and above all, choice. <i>Menswear</i>, 2nd edition explores the evolution of menswear styles,from the origins of tailoring right through to modern sportswear ¿ showing how historical and social influencescontinue to endure and influence the menswear collections of today.Interviews offer insight from a range of practitioners, including designer Lou Dalton, fashion entrepreneurAlan Maleh and tailor Ray Stowers. There¿s also practical advice on research for design innovation, street style,trends and forecasting and collection development. With a wealth of stunning new images and contemporaryexamples, new to this edition are end-of-chapter exercises to encourage design work, such as Designfor Sportswear Fabrication and Tailoring for Menswear. <b>Featured topics</b>Historical Research for Design InnovationCounterculture DressingDesign ProcessStreet StyleTr